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One of the most neglected technologies for growing small and medium sized business is Customer Relationship Management (CRM) software. We have worked with countless organizations in which there is virtually no effective leverage of CRM. The primary reason for this has been that CRM is not embraced and used by leadership.
Effective use of any CRM [...]
Customer Relationship Management (CRM) is part art and part science of technology and human relations. How effective is your CRM in terms of growing your business? I will share more insights on CRM disciplines in later posts. For now, ask yourself these simple questions.
1. Do you use your current CRM system every day?
2. Do you [...]
In prior posts I offered some insights on how to get started in a fairly simply way with your Social Media effort. I’ve been buried with projects and consulting work and have been a bit remiss in concluding this short series.
For most of us, it is relatively easy to get started with Social Media. Getting [...]
One of my goals in 2010 is to keep my life more simple. To me, this means focusing on what matters most in my life. Optimal health physically, mentally and spiritually. Less scrambling in business so I can focus on the businesses and people who really count. Loving what “is” as Byron Katie would say.
I’ve [...]
So many companies are wondering how twitter.com, myspace.com, linkedin.com, and all the other social media sites are going to help them increase sales. They want to see specific examples of sales that were generated from campaigns directed at such methods. If they are persuaded there are sales to be had, they jump in and they start talking. Perhaps this isn’t “bad” (although it might be), but it could definitely be better…
read more »Here’s an example of how incredibly bad customer service impacts marketing. I don’t think I want a credit card from this company. Even if I am dead.
read more »Once in a while we run into a company whose leadership is worth modeling in terms of sales, marketing, and business planning.
read more »The Social Media Revolution is for real. Are you taking it seriously or standing on the sidelines to see if it’s a fad?
read more »Assuming you buy into my suggestion that you set up a blog with these ideas in mind, it’s essential to commit to being consistent with your blogging and other activities related to social networking.
read more »It is essential to establish your purpose for building an online presence. Once you have purpose and goals it is much easier to build your internet marketing strategy.
read more »
